- Blue and white colours bring clean feeling which is one of characteristic of baby product.
- However, flash ad is not well designed. The sound keeps repeating which is distracting for users to read the content.
- Some texts are not aligned.
- Some links are broken. (Product sub-catogories, the baby product specialist, etc.)
- In some browsers, half of the product page is broken and not able to display the products when clicked.
- Some pages are empty (events, redemption, etc.)
- On every page, menu bar is indicating as if an user is still on home page.
- The site hasn't been updated about an year.
- Product photos are not consistent.
- "Join anakku's membership" should be more obvious.
- The site sort of has abondened mood, probably because it is too static.
- Favicon and random tip questions are good features of the site.
Competitors' Websites
- Simple and neat design.
- Products information is not provided.
- Identity red colour is mainly used.
- Even though there is red colour, the site is a bit dull probably because of too little information and common design.
- Gif animation is not that attractive.
* * *
- Flash introduction page makes it lively.
- However, "Enter Site" button is not obvious.
- Products pictures are too small and description text is too big.
- TV commercials are included but users won't watch them unless they're automatically played. Also they are too small.
- Soft pastel colours used suit the "baby product" theme.
- Nice, consistent illustrations.
- Store locations are displayed in interesting way.
* * *
- Suitable typography.
- Soft suitable colours. (blue - clean, white - pure, pink - sweet)
- A lot of useful articles, advices and tips for the target audience. Some of them are in flash diagram.
- Easy to access desired information. (by category, by timeline or by searching)
- Comprehensive information about each product.
* * *
- Common, simple design.
- Site colour mood is not that suitable for their product and target audience.
- Poor, inconsistent product photography.
- Price and size info is provided.
- Contents categorized nicely.
Commercial Websites
- Attractive, lively, cute, realistic design.
- Suitable background sound.
- Photos and illustration are manipulated realistically.
- Smart, natural interactions such as switching day and night.
- Design direction is appealing to the baby product buyers.
- Products are comprehensively explained and "Buy" button placed right below.
* * *
- Neat, clean but not boring design.
- Overall design brings cool, fresh feeling.
- Suitable typography.
- Products are categorized nicely and have detailed information.
- Graceful navigation.
* * *
- Interesting graphics.
- Lively website which has a lot of interesting sub pages.
- Unique way in displaying products.
- Appealing to both consumers and business people who want to work with them (i think.)
* * *
- Unique idea.
- Aggressive but user-friendly site.
- Suitable typography, colour mood and sound.
- Lively.
HTML/CSS/Javascript Tutorials
- http://www.htmldog.com/
- http://www.js-x.com/
- http://layouts.ironmyers.com/
- http://www.alistapart.com/articles/customcorners/
2 comments:
Study Anakku's site more in depth on its site strategy. What items are best place at which location to attract customers?
Okay. I will update it.
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